When a state legalizes cannabis for recreation or medical purposes, products flood the market hoping to gain an early foothold on sales, consumer preferences, and brand recognition.

Companies in the fast-paced industry need to create compelling packaging that meets strict state regulations and can stand out in a crowded storefront. The wrapping can be as important as what’s inside.

Packaging cannabis products goes far beyond a cool logo and regulation-compliant containers said Jenna Zilincar, founder and creative director at M studio based in Asbury Park, New Jersey.

Click here to read the complete article

Julie Weed ~ Forbes.com ~

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