Yes, cannabis tourism is a thing, and it’s a thing here in Sonoma Valley.

It’s a fledgling industry about to grow, and at a recent meeting of cannabis enthusiasts one local tourism pro offered suggestions on how to create a bigger space for themselves.

“Tourism is kind of dirty word, but everyone likes to be a traveler. One thing we’ve learned about wine tourism is it’s about an experience,” said Tim Zahner, executive director of Sonoma Valley Visitors Bureau.

Click here to read the complete article

Anne Ward Ernst ~ Sonoma Index-Tribune

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