"We're going to see bigger names in Hollywood branding cannabis," says one expert, with only morality clauses — and the federal government — impeding the way.

As of Jan. 1, the Golden State's green rush is legit. Although licensing issues will tie up some retailers for several more months, there already is money to be made in Hollywood with recreational pot.

California's legalized sales revenues could reach $20 billion in 2018, according to cannabis financial site Green Market Report, opening up opportunities for celebrity branding and endorsement deals and placing weed brands in line with fashion and liquor brands for event sponsorship and product placement. 

Click here to read the complete article

Booth Moore ~ HollywoodReporter.com

Recent News Articles

Wednesday May 22

Marijuana sales east of Mississippi poised to rival western markets - Cannabis News

in Finance

by Bruce Kennedy - Editor in Chief

The cannabis industry in the United States has long been centered around such states as…

1063 hits

Wednesday May 22

Study finds CBD effective in treating heroin addiction - Cannabis News

in Medical News

by Bruce Kennedy - Editor in Chief

Cannabidiol, the non-psychoactive ingredient in hemp and marijuana, could treat opioid addiction, a new study…

1136 hits

Wednesday May 22

This fashion house is spinning off a cannabis brand, and its first collection is wild…

in Fashion

by Bruce Kennedy - Editor in Chief

It’s the first high-end fashion brand that has entered the cannabis market, which is currently…

2429 hits

Wednesday May 22

Wisconsin banks warming to industrial hemp business - Cannabis News

in Cannabis News

by Bruce Kennedy - Editor in Chief

The Wisconsin Bankers Association hosted a panel discussion with members about financial institutions’ concerns over…

2659 hits

Wednesday May 22

MjMicro Conference Sold Out for Presenting Companies, Underscores Increasing Demand in Booming Cannabis Sectors

in Cannabis News

by Bruce Kennedy - Editor in Chief

NEW YORK, May 22, 2019 (GLOBE NEWSWIRE) -- via CannabisNewsWire -- MjMicro Conference (www.mjmicro.com), the…

2629 hits