420 Specific

Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it.

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Getting high on April 20th has transformed over the past five years from a “stoner holiday” to a more broadly accepted occasion, so retailers are getting prepared for long lines, crowds, and less experienced consumers who need more help.

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If you haven’t purchased pot since high school or college, going to a dispensary can be equal parts delightful and overwhelming.

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This 4/20, we want to celebrate the huge strides that have been made in the legal cannabis industry.

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In Illinois’ growing marijuana industry, 4/20 is a way to get pot brands front and center with a new set of potential consumers, while educating people on local laws and products.

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It’s not just companies from the liberal enclaves of California and Vermont who are partaking in 4/20 marketing campaigns. It’s also big, mainstream brands, such as Pepsi, Chipotle, Burger King and Denny’s, all of whom have alluded to 4/20 on social media in previous years.

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