420 Specific

In Illinois’ growing marijuana industry, 4/20 is a way to get pot brands front and center with a new set of potential consumers, while educating people on local laws and products.

It’s not just companies from the liberal enclaves of California and Vermont who are partaking in 4/20 marketing campaigns. It’s also big, mainstream brands, such as Pepsi, Chipotle, Burger King and Denny’s, all of whom have alluded to 4/20 on social media in previous years.

Getting high on April 20th has transformed over the past five years from a “stoner holiday” to a more broadly accepted occasion, so retailers are getting prepared for long lines, crowds, and less experienced consumers who need more help.

Free “tipsy tow” services will be available Friday during California’s first 4/20 cannabis celebration with legalized recreational marijuana, according to AAA.

This 4/20, we want to celebrate the huge strides that have been made in the legal cannabis industry.

Is a red, yellow and green Jamaican tie-dye T-shirt a fashion faux pas on 4/20?

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