420 Specific
The city’s first 4/20 event since Canada’s legalization of recreational cannabis drew a record turnout on Saturday despite more pushback than usual.
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If you haven’t purchased pot since high school or college, going to a dispensary can be equal parts delightful and overwhelming.
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In case you had any doubt about how mainstream and corporate 4/20 has become, you only had to attend the one-day-only inauguration of the Carl’s Jr. CBD burger Saturday, at one of its restaurants in a northern section of Denver.
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In Illinois’ growing marijuana industry, 4/20 is a way to get pot brands front and center with a new set of potential consumers, while educating people on local laws and products.
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Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it.
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Getting high on April 20th has transformed over the past five years from a “stoner holiday” to a more broadly accepted occasion, so retailers are getting prepared for long lines, crowds, and less experienced consumers who need more help.
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