420 Specific
In Illinois’ growing marijuana industry, 4/20 is a way to get pot brands front and center with a new set of potential consumers, while educating people on local laws and products.
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It’s not just companies from the liberal enclaves of California and Vermont who are partaking in 4/20 marketing campaigns. It’s also big, mainstream brands, such as Pepsi, Chipotle, Burger King and Denny’s, all of whom have alluded to 4/20 on social media in previous years.
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Getting high on April 20th has transformed over the past five years from a “stoner holiday” to a more broadly accepted occasion, so retailers are getting prepared for long lines, crowds, and less experienced consumers who need more help.
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Free “tipsy tow” services will be available Friday during California’s first 4/20 cannabis celebration with legalized recreational marijuana, according to AAA.
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This 4/20, we want to celebrate the huge strides that have been made in the legal cannabis industry.
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Is a red, yellow and green Jamaican tie-dye T-shirt a fashion faux pas on 4/20?
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